Strategies for Identifying and Engaging Donors

This section focuses on the issue of donor engagement and provides tools to Identify and cultivate potential donors and stakeholders.

Keys to identifying and engaging donors include:

1. creating powerful messages about the Center
2. building a broad prospect base by engaging in community efforts and activities
3. developing strong alumni activities and external relations programs
4. utilizing partnerships and collaborations
5. leveraging current donors and using networking
6. developing specific strategies for attracting large donors
7. developing processes for maintaining donor relations and a focus on stewardship
8. actively assist and engage development staff of the college and university

"Go Big! with Your Donor Relations to Build Future Sustainability" Source: Dena Baldwin and Karen LaPolice Cummins, Go Big! Enterprises

This PowerPoint Presentation was presented to the Hartford Geriatric Nursing Initiative project leaders to provide information and tips for engaging donors.